Two. The two kinds of bacon I'm aware of are good ol' regular old fashion pork bacon, aaaaand turkey bacon. Pork bacon seems to be more fatty and greasy while Turkey bacon seems to be a more lean meat and doesn't get quite as greasy. And Pork bacon definitely has a more intoxicating, powerful, and delicious smell.
a. Yes, I believe that certain bacon is better for you than other types of bacon. I don't really care about brand names when I'm shopping, I usually just go with whatever is cheaper. But if I'm really concerned with getting something that is healthier, I typically will just look at the label and reach for uncured turkey bacon, then pick the cheapest of those options.
b. I guess the biggest way I can tell which brands/types of bacon are the healthiest would be by actually looking at the bacon at the amount of visible white fat chunks one each slice. I'm sure the less sodium there is the better. I do not necessarily turn over every label and compare sodium levels, but the easiest, most obvious way to determine the healthiest choice (when it comes to sodium) is by reading the label. Sometimes labels will have 'uncured' or something similar on it meaning it wasn't preserved in salt. I really do not have a brand that screams 'HEALTHY' at me since I do not associate bacon with being a healthy food.
Three. I suppose my criteria when shopping for bacon is mainly the price. I've never had an experience where a certain brand or type of bacon has wowed me more than another type or brand. To me, especially when it comes to pork bacon, bacon is bacon. And no matter which brand it is, it's frickin' delicious. :)
a. The importance of brand name, thickness and packaging is very minimal to me because price will always win over these qualities. Of course quality and flavor our important to me, but as I said above, no brand strikes me as amazing over another because I cannot imagine any kind of bacon tasting anything but delicious. Meat type is definitely the most important thing to me. Pork bacon tastes so much better than turkey bacon, but turkey bacon is healthier for you. I suppose it just depends on the mood I'm in or who I'm eating the bacon with. If I'm eating it by myself I feel less guilty about getting the pork and definitely don't feel guilty while I'm actually eating it. I also suppose that since I do not eat it a lot, I do not feel as guilty on the few occasions I do splurge on the unhealthier type. But if I am eating it with my boyfriend I'll get Turkey bacon to help support him in his dieting and eating healthy.
b. When I think of bacon, really only two brands come to mind: Oscar Mayer and Jewel's bacon. I generally just go with Jewel's bacon because it is usually just cheaper. I haven't ever noticed a large difference between the two. Then again, I've never been blind-folded and asked to state which is better. I suppose if I was shopping for a nicer event, dinner, or special occasion where I wanted to be sure to impress the people eating the food I would go with Oscar Mayer. Mainly because it has to be more expensive for a reason right? (Which is totally the American thought process... more money = better quality or a higher status, even if it is not true at all.) But for my every day use and for my own consumption, I would just grab whatever is cheapest. I guess subconsciously serving Oscar Mayer bacon to a large group I would feel better than serving the Jewel brand (just because I know it is a better quality), but in all honesty, I doubt anyone would comment on the bacon either way, unless it was to comment on the overall dish itself.
Four. I think that Oscar Mayer bacon is a brand that I can trust, a brand I will not be disappointed in, and a brand I can find almost anywhere. However, it does not WOW me enough to choose it over a cheaper brand of bacon.
a. I think men, women, and teens of all ages, sizes and colors use Oscar Mayer. It is a well - known household brand. They also did a great job targeting kids in their commercials (the Wiener Mobile and the Oscar Mayer song) so that kids who grow into adults continue to know the brand and trust the brand. I can see the exception to this rule being people with money or people who only eat organic foods. I'm sure really wealthy people or celebrities have some ridiculous type of bacon no one's heard of, or it's fresh off a pig 24 hours ago or something... I mean, let's be honest.... nothing is too fancy for the rich. :) And I don't even know if Oscar Mayer offers an organic, all natural, uncured bacon, but if it does, I would assume not many people know about it. I know I don't know about it. Because of this, I think they are missing out on the organic crowd. Also, I feel that people who stick to organics may not trust Oscar Mayer to be 100% organic because it is a mass produced food and because it did not start out as organic.
b. I generally do not buy Oscar Mayer unless it is bacon. I used to buy Oscar Mayer hot dogs, but then my boyfriend drilled a Vienna Beef loyalty into my brain. I supposed I used to buy Oscar Mayer hot dogs because that is what they are KNOWN for.. I mean they have a Wiener Mobile for Heaven's sake! :) But my Oscar Mayer wiener days are now behind me.
Five. My letter to Oscar Mayer:
Dear Oscar Mayer,
I wanted to write you with my thoughts on your bacon and let you know what you can do to win my loyalties to your brand completely. First and foremost, I fully admit, as I'm sure most people will in this current economy, that money is my biggest concern. Be sure to match your prices with your competitors, or maybe even beat them, if possible. It is so important to remain competitive. Money talks in so many ways; not just because everyone is looking for a deal, especially now-a-days, but because people also do not like to feel like they are getting ripped off. Remaining competitive instills a sense of trust in the fact that they are still getting a great deal.
Also, offering a 'rewards program' is a great way to build loyal customers. Having an online 'point system' if you will. I have about 5 different 'rewards programs' going based on different foods, and now I'll go to the store and buy that brand because I feel like I'm also getting something out of the purchase rather than just coughin' up my money to one of the richest corporations in the world.
All in all, I have nothing AGAINST your product. I just have nothing keeping me coming back for more. Right now, price wins over all and I can always find a brand beating your price.
Sincerely,
Jonelle N.


























